Waah Taj! Tata Group’s Taj named strongest hotel brand worldwide

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Image source- The Economics Times

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2021′ report.

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service. 

The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.

Anoushka Jain is the current Entertainment editor and the former National Affairs editor of Surkhiyaa. She is proficient in developing engaging content to provide knowledgeable findings to the target audience and uphold the values of the industry. To see more of her work, do visit Surkhiyaa's YouTube page. For more, Anoushka Jain can be reached out at "anoushkajain.26@gmail.com".

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