The government of India is planning to introduce stricter norms for e-commerce platforms like Flipkart, Amazon. The government may not permit e-commerce sites to hold flash sales of goods and services. The Department of Consumer Affairs has sought comments/suggestions on the proposed amendments to Consumer Protection by July 6. Walmart-owned Flipkart, Amazon hold countless sales thorough out the year which seems to be hampering the small businesses, under the new law such sales would be prohibited.“Certain e-commerce entities are engaging in limiting consumer choice by indulging in ‘back to back’ or ‘flash’ sales wherein one seller selling on platform does not carry any inventory or order fulfilment capability but merely places a ‘flash or back to back’ order with another seller controlled by the platform. This prevents a level playing field and ultimately limits customer choice and increases prices,” the ministry said in a statement.