After the rising competition in the telecom sector , Reliance Jio and Airtel have established a new strategy to increase their average revenue per user with low data limits at high prices. Reliance has recently launched five packs which provides less data. Likewise, Airtel has launched a pack with 60 day validity, shipping 50 GB data and access to other Airtel apps. Similarly, Vodafone-Idea also has plans to increase its tariffs as well. These companies are making strategy to increase telcos revenue and average revenue per user.